Understand changing Shopper behaviours through unique Data Science
Analyse the drivers of brand and category performance
Are you ready to make more informed, Shopper-centric recommendations? Shopper Insights has a breadth of applications across your business, supporting trade, brand and marketing teams to evaluate brand loyalty, inform product development, build targeted trade and media plans, and define category strategies. Crucially, it helps you align with retail partners through a single shared view of the Shopper.
The benefits of Shopper Insights
Shopper Insights help CPGs to:
- Activate against the needs of Shoppers
- Improve collaboration with retail partners
- Drive brand and category loyalty
- Grow sales and gain market share
dunnhumby Shop is a web-based platform that gives you self-serve access to granular Shopper insights from your most important retail partners. With SKU level detail for flexible analysis, Shop answers key business questions at speed, ensuring every decision you make puts the Shopper First.
Using data to create meaningful, actionable insights is difficult. Shopper Insights gives you the tools to make data work harder, putting you closer to Shoppers, and ensuring you can make better, faster decisions in order to grow your business and create ROI.
Better, faster decisions
Shopper-focused decision making via a web-based tool
Prioritise investment to meet the changing needs of Shoppers
Drive mutual growth with a single shared view of the Shopper
dunnhumby Shop helps CPGs understand Shoppers’ behaviour wherever and whenever they purchase your brands and products. With this, you can make better, more Shopper-focused decisions around products, prices and marketing to grow sales, category share and Shopper loyalty.
Access Shopper, brand and sales data across markets
Insight at your fingertips
On-demand insights from tailored reports when you need them
Simple to use
Accessed through our easy to use, self-service web tool
Support when required
Consultancy support whenever you need advice or to go deeper into the data
Clients using Shopper Insights have achieved
Return on investment
Category sales uplift