Insight Monetisation & CPG Collaboration
Improve CPG collaboration and turn insight into commercial opportunity
Meet Customer needs by activating against their changing behaviours
Changing Customer expectations have created a challenging environment for retailers to compete in. The Customer and EPOS data that retailers gather could be the answer, acting as both a valuable commercial asset and a potential competitive advantage – provided you can use and monetise the insight it creates.
A dunnhumby Insights Monetisation programme accelerates Customer-First category management by providing actionable insight software, capability expertise and rigorous processes that facilitate CPG collaboration.
Improve CPG collaboration
Retailers often struggle to access the full potential of CPG’s category expertise and resources. Insight Monetisation harnesses the value CPGs have to offer, providing them with a clear role to execute your Customer First strategy supported by our Category Management framework.
The benefits of Customer First Insight Monetisation
dunnhumby’s Insight Monetisation & CPG Collaboration capabilities help you:
- Generate direct revenue from CPGs by investing in collaborative insight
- Reduce reliance on internal resource by outsourcing category reviews to CPGs
- Experience category growth through Customer aligned planning and activation
Let us build the optimum Insights Monetisation programme for you
With Insight Monetisation & CPG Collaboration, our clients have achieved
Improved category sales